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Cover of Say It Right

Small-business message kit

Say It Right

70 ready-to-send messages for small businesses: quotes, follow-ups, bookings, reviews, complaints and late payments.

  • 37 pages
  • PDF 6 × 9 in
  • 6 worksheets
  • 2.6 MB download
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Instant download after payment · Secure checkout by Stripe · Digital product, nothing is shipped

Also in The Work & Home Bundle with two other books for $29.

Inside the book

What you’ll find inside.

Seventy short, polite messages for the conversations small businesses have every week, from the first enquiry to the overdue invoice. Copy one, fill in the brackets and send it by email, text or chat.

  1. First contact and enquiries

    8 scripts. New enquiries, out-of-hours replies, turning work down, vague requests and “how much?”.

  2. Quotes and proposals

    9 scripts. Sending quotes, three-option quotes, a three-step follow-up and replies to “too expensive”.

  3. Bookings, reminders and changes

    10 scripts. Confirmations, reminders, running late, rescheduling, no-shows and cancellations.

  4. During the job

    7 scripts. Updates, delays, extra work and finishing off.

  5. Invoices, payments and late payers

    10 scripts. Invoices, deposits, reminders and a polite-to-firm overdue sequence.

  6. Reviews and referrals

    8 scripts. Asking for reviews and referrals, and replying to good, mixed and negative reviews.

  7. Complaints and difficult conversations

    7 scripts. First replies, proposing a fix, refunds, saying no and ending a working relationship.

  8. Repeat business and staying in touch

    6 scripts. Service reminders, check-ins, win-backs and price-change notices.

  9. Working with suppliers and partners

    5 scripts. Supplier quotes, late or faulty deliveries, subcontractors and local partners.

  10. Build your own message library

    How to adapt the scripts to your voice and keep them ready to paste.

  11. Worksheets and quick reference

    My top ten scripts, business details ready to paste, quote follow-up tracker, invoice chase tracker, complaint log and a write-your-own sheet.

Look inside

Real pages from the PDF.

Tap a page to see it larger.

Page 4 of Say It Right
Page 4
Page 7 of Say It Right
Page 7
Page 31 of Say It Right
Page 31

Good for

  • Small service businesses and sole traders who write to customers every day.
  • Owners who put off follow-ups, reminders and payment chasers because the wording feels awkward.
  • Anyone who wants a consistent, friendly tone across email, text and phone.

Not for

  • Large teams that need a CRM or automated email sequences.
  • Anyone looking for formal debt-collection letters. Check the rules where you work.
  • Marketing copy or ads. These are one-to-one messages.

Details

The small print, up front.

Format
PDF, 37 pages, 6 × 9 in, 2.6 MB
Worksheets
70 scripts + 6 worksheets; print on US Letter or A4 (“fit to page”)
Language
English
Delivery
Instant download page after payment, plus a Stripe receipt by email
License
Personal use, or use in your own household or business. Please don’t share, upload or resell the PDF. Full terms
Refunds
Digital product: no refunds after download unless the file is faulty. Refund policy

Please note

These templates are general communication examples, not legal advice. Rules on late fees, debt collection, cancellation charges, marketing messages and reviews differ by country and state. Check local requirements, and get consent before sending marketing texts or emails.

FAQ

Questions about this book.

Can I send these messages to my customers?

Of course, that is what they are for. Adapt them freely in your own business. The license only stops you sharing or reselling the PDF itself.

Can I paste them into my email or chat app?

Yes. The scripts are plain text in the PDF, so you can copy them into email templates, text replacements or saved replies.

What format are the books?

Each book is a PDF, designed at 6 × 9 inches so it reads comfortably on a phone, tablet or computer. Worksheets print well on US Letter or A4: choose “fit to page” in your print settings.

How do I get my book?

Right after payment you’re taken to a private download page. Download the PDF and keep it somewhere safe. Stripe also emails you a receipt.

I lost my download link. What now?

Write to dowelpages+oatcroft@mail.grokbot.com with the email address you used at checkout and we’ll send the link again.

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